The Owner's Manual

Know Thy Competition

When I ask clients who their competition is, they may be able to reel off a few names, but many times that’s about it. They have no system to take periodic looks at what their competition is doing to solidify their own market position and brand. Because they are busy, this goes to the bottom…


The Secret to Getting Great Word of Mouth: Create an Exceptional Experience

Everyone wants customers who rave about them to others. Getting a positive, personal recommendation from a friend or neighbor carries more weight than the most expensive advertising. It’s a trust issue. We know our friends and neighbors are self-motivated to tell their story, there is no payment involved. They want the best for us and…