Having a good roadmap or plan gives everyone the confidence to understand where you are at any point. Once the plan is made, we turn to executing it with as much precision as possible.
Brand and Marketing Services
You plan every trip you go on with some detail, why not plan your marketing the same way?
We take a deep dive to look at your strengths, weaknesses, competition, opportunities, network, messages, and graphics.
Then we meet with you to help you understand what is possible for you.
You are emotionally attached to your business, having an objective, experienced eye will give you insight that you never considered.
Your brand conveys who you are; your values, your talent, and the more intangible things like gravitas, expertise, compassion.
Creating a logo is almost the last step in creating brand identity. It represents the research and messages that captures your audience’s imagination.
We provide branding services that identify messages that connect with prospective clients and graphics that stand out, to make the most profound impact possible.
Digital/Direct Marketing Plan
Your website is the first place your potential client goes before they even call you. It should be built with the best customer experience possible.
We create plans that include both comprehensive digital as well as direct strategies and speak to your various audience segments that unearth previously unseen opportunity, provide memorable positioning.
Messages that are remembered, and tactics to create synchronicity.
Once the plan is in place, the plan is executed on a timeline with a budget so you know what you are spending.
We measure what we market to see that we are on track with options to shift gears, if necessary.
When you have expertise in a business, you have neither the time or background to make important and costly decisions for your marketing without a guide.
We have expertise in all areas based on your needs, even if you don’t know where to start. Some examples include:
- identifying what will make a consistent impact,
- crafting the stories that you want clients to tell their friends, how you wish to be perceived,
- understanding your ideal clients in depth,
- mapping the buying journey to maximize opportunities to convert