Early on, she created a catering business and next, a children’s entertainment business. She followed this by entering the marketing arena working her way up to Director of Marketing for several small furniture companies.
Next created the Outreach Division (marketing project) for a private school that was little known, increasing their applicant pool by 300% for 10 years. She is celebrating her 21st year of wearing her Big Shoes.
Dale works with business owners who know they need to improve their branding and marketing. Working collaboratively to develop their marketing strategically first, she then works to create the tactical actions that improve their brand, develop a more unique market position and address all the opportunities they have with timelines and metrics.
Along the way, she started to notice that the majority of business owners have little background in marketing and waste so much money and time making decisions from not knowing what they should know.
She shifted Big Shoes Marketing into an advisory teaching and coaching entrepreneurs, service providers and business owners how to think about their marketing so they leverage all the power of their investment.