So many people view their website as an opportunity to spill all their beans about who they are and what they do. If you want to know how well this works close your eyes for a minute. Imagine that you are meeting someone for the first time. You ask them what they do. For the…
I did an interesting experiment last summer. I had started a small study group made up of all kinds of people in the marketing field. There were around twelve of us. We had met roughly four times. At the beginning of each meeting we went around the room and introduced ourselves. At the fourth meeting…
Deepening our connection to others is at the heart of building the best business relationships. I keep wondering why more people aren’t honing these skills.
The Deeper Level of Connection – Part 2 I have adopted generosity as a tool. I find it most useful – not only for my clients, friends, prospects and others, but for myself; as a tool for growth. Generosity starts with a conscious acceptance of an attitude. It acknowledges the fact that everyone has worth…
Have you ever heard other business owners say they never get referrals? What they are usually referring to is an association event they have attended, a group they belong to, a person they met, etc. I met just such a person recently at a party. He told me that he couldn’t seem to get anyone…
Are you always: First called ● First Hired ● First Referred ? Do you know how to: Make clear distinctions between your company and your most ambitious competitors? Create market awareness with memorable messages? Define and articulate your value in the marketplace to launch immediate action? Are you ready to stop being the “best kept…
A wonderful tool that is hardly ever thought of and infinitely more effective are brainstorms. There are many industries being interrupted by new technologies or habit changes of users. A good example is marketing itself. What used to work isn’t working so well anymore. But is everything going electronic – I personally doubt it. It…
So often we don’t think of inspiration as a tangible gift. But ponder this – Think of a time when you were up against something that was really challenging. Something that strained all of your resources – interior and exterior. Did you have someone encouraging you? Was there someone there cheering you on, acting as…
I’ve been speaking lately on what to say – or how to craft a message that is powerful and memorable. After seeing blog posts of several of the people who attended my talks as well as hearing their introductions, I’m beginning to think I should be speaking on What Not to Say! A marketing take…