A wonderful tool that is hardly ever thought of and infinitely more effective are brainstorms. There are many industries being interrupted by new technologies or habit changes of users. A good example is marketing itself. What used to work isn’t working so well anymore. But is everything going electronic – I personally doubt it. It…
So often we don’t think of inspiration as a tangible gift. But ponder this – Think of a time when you were up against something that was really challenging. Something that strained all of your resources – interior and exterior. Did you have someone encouraging you? Was there someone there cheering you on, acting as…
I’ve been speaking lately on what to say – or how to craft a message that is powerful and memorable. After seeing blog posts of several of the people who attended my talks as well as hearing their introductions, I’m beginning to think I should be speaking on What Not to Say! A marketing take…
If you decide to go to Italy (my favorite country to visit), you choose a date, make reservations for the plane, your hotel, car, and any special tickets you might need. You make sure your passport is in order, check out your clothes, etc. etc. So, how ironic is it that we spend more time…
Most people don’t think about intentionally designing an experience for their clients – but it’s a game changer.
Why would you want to create a unique experience for your customer? It’s probably the most inexpensive and yet most powerful way to create a positive, lasting impression. Here’s an example: Take two airlines: US Airways and Southwest. I’m using these because everyone knows who they are and probably has experienced a ride on at…
Peter Shankman (www.shankman.com) has become a prominent thought leader in the world of PR. He has done this by looking at his audience and identifying what they need. In his early days, he got a call from a unique yarn shop located outside the city on Long Island. They has amazing yarns that were difficult…
January 28, 2011- Chester County Bar Association : Defining the Skills, Process, & Ethics of Client Acquisition February 14 – Mid-Atlantic Consultants Network: But Enough About You! How Your Verbal and Written Messages Can Give You More Choices and Better Work
Tony Hsieh isn’t just an author of a best selling book or CEO of one of the fastest growing companies in America. He is a brilliant marketer. One of the most important tools for his book was using the book to raise the awareness of his company. Look at some of the ways he did…
When a customer receives flowers as a sign of appreciation how many people do you think they will tell? Probably not just one and maybe as many as a couple hundred because that kind of thing generates word of mouth.