Power Is Built from the Inside Out

The power of the wave is a visual illustration of the concept that marketing is more powerful when done both internally and externally. Internally, it is the way you hire, engage, create value for your employees, and propel your vision forward. It is how you acknowledge, notice, challenge, spark, laugh, and engage those with whom…

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Defining Your Legacy – In Advance

  Two weeks ago two men died. One, I admired from afar, the other, I knew. One achieved incredible things, giving so much to so many,  but somehow got off track. The other made a ton of money but many will not remember him with high regard. Two men died last weekend and left two…

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Know Thy Competition

When I ask clients who their competition is, they may be able to reel off a few names, but many times that’s about it. They have no system to take periodic looks at what their competition is doing to solidify their own market position and brand. Because they are busy, this goes to the bottom…

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