Imprinting Memory

When people buy, many elements have to be in place. The experience you create encompasses the ways we are drawn to someone or something. We may like it, trust it or maybe it makes us feel like we will be better for using it. It tags our emotions and creates positive memories as well.

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Do You Know?

Do you know?  Why people buy you? There is something that you provide better than anyone else. Do you know what it is? There have been many studies about the subject – thousands, in fact. These studies are usually made on big, public companies because there is more information about them, they have survived all…

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It’s About This, Not About That

A national leadership consultant noted that: The Journal of Psychological Type examined successful and failing business relationships, and reported that 44% of business relationships fail for “soft” personal communications issues, a lack of trust, empathy and understanding. Only 10% of business relationship derailment is actually due to technical ability and problems. There is not a…

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