The Secret to Getting Great Word of Mouth: Create an Exceptional Experience

Everyone wants customers who rave about them to others. Getting a positive, personal recommendation from a friend or neighbor carries more weight than the most expensive advertising. It’s a trust issue. We know our friends and neighbors are self-motivated to tell their story, there is no payment involved. They want the best for us and…


Starting is the Hardest Part

How do you buff up your referral engine?

By giving a higher level attention to all the people in your life that do something nice for you. I know I didn’t just hear you say you don’t have the time – really!

If you like win/win relationships, as I do, then it shouldn’t be outside your wheelhouse to put your thinking cap on and come up with some ways to raise your game. Everyone needs to be appreciated and acknowledged. Too few people understand what a great business practice it is – besides, it makes you feel great.

Here are a few ideas to get you started: