Every single day we have at least one marketing opportunity presented to us. They appear as people, ideas or events. Often, we have to raise our awareness to realize they are even visible. Only then can we choose one to pursue. There are 2 beginning steps to using opportunity as a lever: Figure out where…
I’ve worked with many different kinds of businesses over the last 20 years. The one common denominator of the very successful was this: they learned how to think about marketing. They didn’t try to ignore it, they were determined to learn. Here’s a checklist for what you should be learning and asking questions about along…
Sam Zell is a billionaire who made his fortune in real estate investing. During his last year of law school while still in his mid-twenties he made over $250K from his investments. After graduation, Sam began working at a law firm that started the new associates on contracts for various clients. When he got his…
Everyone wants predictable results but are you are willing to do what it takes to create them? Every owner has a slightly different mix of clients, vendors, internal staff etc. Consequently, there is not a one-size-fits-all marketing vehicle, or strategy that will work perfectly for all of them all the time. There are, however, certain…
We’re getting spoiled by technology and lured by the efficiencies it offers us. Even worse, we are lulled into thinking that we can omit some of the traditional ways we communicated with customers before our lives became so busy. I’m sure I’m preaching to the choir here, but just in case I’m not, I thought…
It’s Hard to Know Where to Start
It’s common to take the typical marketing routes that others may recommend. But it might be more fun and productive in the long run to first start with the things you do well. We all thrive when we experience more happiness doing the things that light us up. This makes sense to me. Does it make sense to you too?
When you complete a meeting, do you ask your clients how you can support their learning?
Do you make notes on the common points of confusion?
How do you buff up your referral engine?
By giving a higher level attention to all the people in your life that do something nice for you. I know I didn’t just hear you say you don’t have the time – really!
If you like win/win relationships, as I do, then it shouldn’t be outside your wheelhouse to put your thinking cap on and come up with some ways to raise your game. Everyone needs to be appreciated and acknowledged. Too few people understand what a great business practice it is – besides, it makes you feel great.
Here are a few ideas to get you started:
People like me are always urging you to differentiate from your competition. So, why is it so hard to do?
I think it starts with a belief learned early in life -the one that we have learned over time – it feels safer to go with the group- don’t rock the boat. Look at any field and you will see pack mentality in the way companies in any vertical express themselves. It’s safe AND it’s boring. Worse, when everyone looks the same and too safe no one remembers anything.
When we respond to a typical question, we are so tempted to give a typical response like the one that was given.
The trouble with that is that there’s nowhere to go after the “oh.”