Every single day we have at least one marketing opportunity presented to us. They appear as people, ideas or events. Often, we have to raise our awareness to realize they are even visible. Only then can we choose one to pursue. There are 2 beginning steps to using opportunity as a lever: Figure out where…

I’ve worked with many different kinds of businesses over the last 20 years. The one common denominator of the very successful was this: they learned how to think about marketing. They didn’t try to ignore it, they were determined to learn. Here’s a checklist for what you should be learning and asking questions about along…