I have recently received a flurry of invitations on Linkedin to connect with people who claim to be experts who desperately want to sell me whatever is the special of the day. However, instead of actual interest in spending any time on discovery, the invitation is a hard sell or worse, pretends to be something…
So often although we want to grow our businesses, there are hidden obstacles in our way, like too big a goal, unanswered questions, lack of time or focus, etc. Recently, I learned of a growth process from my brilliant friend and author, Bella Englebach. It is a concept that comes out of the Lean Manufacturing…
Every single day we have at least one marketing opportunity presented to us. They appear as people, ideas or events. Often, we have to raise our awareness to realize they are even visible. Only then can we choose one to pursue. There are 2 beginning steps to using opportunity as a lever: Figure out where…
I’ve worked with many different kinds of businesses over the last 20 years. The one common denominator of the very successful was this: they learned how to think about marketing. They didn’t try to ignore it, they were determined to learn. Here’s a checklist for what you should be learning and asking questions about along…