The Owner's Manual

Defining Your Legacy – In Advance

  Two weeks ago two men died. One, I admired from afar, the other, I knew. One achieved incredible things, giving so much to so many,  but somehow got off track. The other made a ton of money but many will not remember him with high regard. Two men died last weekend and left two…


Know Thy Competition

When I ask clients who their competition is, they may be able to reel off a few names, but many times that’s about it. They have no system to take periodic looks at what their competition is doing to solidify their own market position and brand. Because they are busy, this goes to the bottom…