It isn’t rocket science but it’s amazing how many owners ignore this habit that has a triple benefit. Say Thank You. To your clients at the end of a job, or in the middle or even the beginning. Enthusiasm makes the journey fun. You has some responsibility for making it pleasant so don’t forget this.…
It’s easy to fly by the seat of our pants when it comes to customer conversations. We think we know what information we need to convey and we so often only ask questions that WE need answers to in order to put a statement of work together and get the job. Even though you want…
Are you asking the right questions? When you think about the growth of your business, do you know how many clients you need to make it a profitable year? Do you know your cost per lead? Or the ROI of the marketing you are currently doing? Most businesses copy other businesses. This is almost as…
Quote: “If people feel like they matter and you can create that element for people, then they begin to feel like they matter to each other, they don’t just matter to the business but they matter to each other and so it sort of becomes a pay it forward.” Julie Rice, Founder, Soul Cycle The…
“The only thing worse than being blind is having sight but no vision.” Helen Keller I confess, I’m a reader. But I have to do my business reading early in the am. At night I always risk the book hitting me in the head. A book I’m reading with some serious wisdom: Trillion Dollar Coach…
Everyone wants predictable results but are you are willing to do what it takes to create them? Every owner has a slightly different mix of clients, vendors, internal staff etc. Consequently, there is not a one-size-fits-all marketing vehicle, or strategy that will work perfectly for all of them all the time. There are, however, certain…
We’re getting spoiled by technology and lured by the efficiencies it offers us. Even worse, we are lulled into thinking that we can omit some of the traditional ways we communicated with customers before our lives became so busy. I’m sure I’m preaching to the choir here, but just in case I’m not, I thought…
Many business owners , like their furry pets get riveted by squirrels.
Not real squirrels actually, but those little things that come along promising that if you buy this product or that software, all your marketing problems will evaporate. Like squirrels, they divert your attention and get you off track – fast.
May you live each moment with
a spark of madness,
a wink of mischief,
and hiccups of hilarity….
“Our belief is that our Brand, our Culture, and our Pipeline are the only competitive advantages that we will have in the long run. Everything else can and will eventually be copied.”
Tony Tsieh, CEO, Zappos