I was having lunch with a former client the other day. I had arrived for our meeting early and ran into an acquaintance that turned out to know him as well. During lunch we discussed an organization that both of them belonged to. He was surprised that I had no interest in being part of…
Examples are great ways of learning how to do something, This is one of my favorite videos that shows how and why Southwest Airlines is loved and talked about by so many people. Watch the video. Now, how many people do you think those passengers told about Southwest Airlines? How do you think the description…
People like me are always urging you to differentiate from your competition. So, why is it so hard to do?
I think it starts with a belief learned early in life -the one that we have learned over time – it feels safer to go with the group- don’t rock the boat. Look at any field and you will see pack mentality in the way companies in any vertical express themselves. It’s safe AND it’s boring. Worse, when everyone looks the same and too safe no one remembers anything.
When people buy, many elements have to be in place. The experience you create encompasses the ways we are drawn to someone or something. We may like it, trust it or maybe it makes us feel like we will be better for using it. It tags our emotions and creates positive memories as well.
When we respond to a typical question, we are so tempted to give a typical response like the one that was given.
The trouble with that is that there’s nowhere to go after the “oh.”
Do you know how you show up as that brand? I’m guessing that maybe you didn’t give that as much thought.
The beginning of creating propulsion is a vague feeling of discomfort – a little like having a small pebble in your shoe.
My husband is starting to paint – pictures that is.. He’s actually pretty good for a beginner but he said to me the other day:” I can’t wait till I finish and I’m having trouble finishing because I might make a mistake.” Did I mention he’s an engineer and a perfectionist? This conversation reminded me…
Creating an aha for someone is mostly about connecting the dots on a subject that they don’t completely understand. However, before you can connect those dots, you may have to engage their interest. This is a bit trickier. Why because many people choose to skip this step and move right into telling. This creates the…
I went to a social networking event last night. There were very bright, talented people there. It wasn’t too crowded, the food was good. Apparently, many of them had alot to say. But I found myself feeling a bit flat. I wasn’t having the conversations I had hoped for. It’s possible I was tired, I’d…
