The Owner's Manual

Squirrel Marketing

Many business owners , like their furry pets get riveted by squirrels.

Not real squirrels actually, but those little things that come along promising that if you buy this product or that software, all your marketing problems will evaporate. Like squirrels, they divert your attention and get you off track – fast.

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Head in the Sand …Again!

Why is it so easy to fall back into bad habits?

I’m referring to one specific failing of mine: getting busy and letting my pipeline slip away. The pattern is this: I get referrals, get busy with the work, allow my attention to go to the work and not keeping my pipeline filling at different levels.  Then my mind slides into that spiral of catastrophe – this is not a place that I want to live.

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Starting is the Hardest Part

How do you buff up your referral engine?

By giving a higher level attention to all the people in your life that do something nice for you. I know I didn’t just hear you say you don’t have the time – really!

If you like win/win relationships, as I do, then it shouldn’t be outside your wheelhouse to put your thinking cap on and come up with some ways to raise your game. Everyone needs to be appreciated and acknowledged. Too few people understand what a great business practice it is – besides, it makes you feel great.

Here are a few ideas to get you started:

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Do goals matter?

I used to think I knew how to set goals. That was, until I took Mike Gidlewski’s course (www.achievable.com) called Quantum Leap. There I learned that most of us, including myself, had goals that were hazy at best and most of the time they were in our heads – not on paper. Neither were they specific enough.

So, when I finally understood that, I began something new:

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