Everyone wants predictable results but are you are willing to do what it takes to create them? Every owner has a slightly different mix of clients, vendors, internal staff etc. Consequently, there is not a one-size-fits-all marketing vehicle, or strategy that will work perfectly for all of them all the time. There are, however, certain…
We’re getting spoiled by technology and lured by the efficiencies it offers us. Even worse, we are lulled into thinking that we can omit some of the traditional ways we communicated with customers before our lives became so busy. I’m sure I’m preaching to the choir here, but just in case I’m not, I thought…
Many business owners , like their furry pets get riveted by squirrels.
Not real squirrels actually, but those little things that come along promising that if you buy this product or that software, all your marketing problems will evaporate. Like squirrels, they divert your attention and get you off track – fast.
May you live each moment with
a spark of madness,
a wink of mischief,
and hiccups of hilarity….
“Our belief is that our Brand, our Culture, and our Pipeline are the only competitive advantages that we will have in the long run. Everything else can and will eventually be copied.”
Tony Tsieh, CEO, Zappos
Why is it so easy to fall back into bad habits?
I’m referring to one specific failing of mine: getting busy and letting my pipeline slip away. The pattern is this: I get referrals, get busy with the work, allow my attention to go to the work and not keeping my pipeline filling at different levels. Then my mind slides into that spiral of catastrophe – this is not a place that I want to live.
So, the question is: how can you create surprise and delight in such a way that your clients tell everyone about you?
It’s Hard to Know Where to Start
It’s common to take the typical marketing routes that others may recommend. But it might be more fun and productive in the long run to first start with the things you do well. We all thrive when we experience more happiness doing the things that light us up. This makes sense to me. Does it make sense to you too?
When you complete a meeting, do you ask your clients how you can support their learning?
Do you make notes on the common points of confusion?
How do you buff up your referral engine?
By giving a higher level attention to all the people in your life that do something nice for you. I know I didn’t just hear you say you don’t have the time – really!
If you like win/win relationships, as I do, then it shouldn’t be outside your wheelhouse to put your thinking cap on and come up with some ways to raise your game. Everyone needs to be appreciated and acknowledged. Too few people understand what a great business practice it is – besides, it makes you feel great.
Here are a few ideas to get you started:
