So, the question is: how can you create surprise and delight in such a way that your clients tell everyone about you?
It’s Hard to Know Where to Start
It’s common to take the typical marketing routes that others may recommend. But it might be more fun and productive in the long run to first start with the things you do well. We all thrive when we experience more happiness doing the things that light us up. This makes sense to me. Does it make sense to you too?
When you complete a meeting, do you ask your clients how you can support their learning?
Do you make notes on the common points of confusion?
How do you buff up your referral engine?
By giving a higher level attention to all the people in your life that do something nice for you. I know I didn’t just hear you say you don’t have the time – really!
If you like win/win relationships, as I do, then it shouldn’t be outside your wheelhouse to put your thinking cap on and come up with some ways to raise your game. Everyone needs to be appreciated and acknowledged. Too few people understand what a great business practice it is – besides, it makes you feel great.
Here are a few ideas to get you started:
I used to think I knew how to set goals. That was, until I took Mike Gidlewski’s course (www.achievable.com) called Quantum Leap. There I learned that most of us, including myself, had goals that were hazy at best and most of the time they were in our heads – not on paper. Neither were they specific enough.
So, when I finally understood that, I began something new:
I was having lunch with a former client the other day. I had arrived for our meeting early and ran into an acquaintance that turned out to know him as well. During lunch we discussed an organization that both of them belonged to. He was surprised that I had no interest in being part of…
Examples are great ways of learning how to do something, This is one of my favorite videos that shows how and why Southwest Airlines is loved and talked about by so many people. Watch the video. Now, how many people do you think those passengers told about Southwest Airlines? How do you think the description…
People like me are always urging you to differentiate from your competition. So, why is it so hard to do?
I think it starts with a belief learned early in life -the one that we have learned over time – it feels safer to go with the group- don’t rock the boat. Look at any field and you will see pack mentality in the way companies in any vertical express themselves. It’s safe AND it’s boring. Worse, when everyone looks the same and too safe no one remembers anything.
When people buy, many elements have to be in place. The experience you create encompasses the ways we are drawn to someone or something. We may like it, trust it or maybe it makes us feel like we will be better for using it. It tags our emotions and creates positive memories as well.
When we respond to a typical question, we are so tempted to give a typical response like the one that was given.
The trouble with that is that there’s nowhere to go after the “oh.”
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