So often we don’t think of inspiration as a tangible gift. But ponder this – Think of a time when you were up against something that was really challenging. Something that strained all of your resources – interior and exterior. Did you have someone encouraging you? Was there someone there cheering you on, acting as…
I’ve been speaking lately on what to say – or how to craft a message that is powerful and memorable. After seeing blog posts of several of the people who attended my talks as well as hearing their introductions, I’m beginning to think I should be speaking on What Not to Say! A marketing take…
If you decide to go to Italy (my favorite country to visit), you choose a date, make reservations for the plane, your hotel, car, and any special tickets you might need. You make sure your passport is in order, check out your clothes, etc. etc. So, how ironic is it that we spend more time…
Most people don’t think about intentionally designing an experience for their clients – but it’s a game changer.
Why would you want to create a unique experience for your customer? It’s probably the most inexpensive and yet most powerful way to create a positive, lasting impression. Here’s an example: Take two airlines: US Airways and Southwest. I’m using these because everyone knows who they are and probably has experienced a ride on at…
Peter Shankman (www.shankman.com) has become a prominent thought leader in the world of PR. He has done this by looking at his audience and identifying what they need. In his early days, he got a call from a unique yarn shop located outside the city on Long Island. They has amazing yarns that were difficult…
January 28, 2011- Chester County Bar Association : Defining the Skills, Process, & Ethics of Client Acquisition February 14 – Mid-Atlantic Consultants Network: But Enough About You! How Your Verbal and Written Messages Can Give You More Choices and Better Work
Tony Hsieh isn’t just an author of a best selling book or CEO of one of the fastest growing companies in America. He is a brilliant marketer. One of the most important tools for his book was using the book to raise the awareness of his company. Look at some of the ways he did…
When a customer receives flowers as a sign of appreciation how many people do you think they will tell? Probably not just one and maybe as many as a couple hundred because that kind of thing generates word of mouth.
I subscribed to a well-known publication several months ago. It’s delivered six days a week and is a real pleasure to read….when I get it. I called customer service (which is outsourced to a separate continent where English is a secondary language). Around the tenth time I called I decided enough was enough. I emailed the General Manager with my complaint. I received a stock email back that afternoon saying that the problem was being attended to and I would be called that day. No call. I did get a call the following day. But in my email to the General Manager I said – maybe you need a system that sorts someone into a more customer oriented path once they have called three times.
I think some people would have cancelled their subscription, some would have blustered at a person with no power, and maybe some would have even kept on calling customer service.
But, here’s the question – do they really think that what they call customer service is that ….or is it just lip service? Having a strong brand means that you do what you say you will do.
