Learning how to think differently isn’t really so hard. The first requirement is to become a good observer of what is. Where innovative thinking occurs is when you get so knowledgeable about a subject that you start to notice what’s missing. What’s missing can be the keys to differentiation, new products, new services or just…
A national leadership consultant noted that: The Journal of Psychological Type examined successful and failing business relationships, and reported that 44% of business relationships fail for “soft” personal communications issues, a lack of trust, empathy and understanding. Only 10% of business relationship derailment is actually due to technical ability and problems. There is not a…
The Challenge: Firm lost a partner and had to change their website quickly. They were given a template that was hard to read and was unattractive. The header stretched to fit the frame which made it look like it was done by an amateur. In addition, when the logo was clicked it took the viewer…
Big Shoes Marketing & Bondepus Graphic Design The Challenge: Client had fired their marketing company halfway through the job. They were unhappy that they had no plan and they didn’t like the look of the site or the writing. Additionally, their marketing company never developed any other tools to leverage the power of the site.…
So many people view their website as an opportunity to spill all their beans about who they are and what they do. If you want to know how well this works close your eyes for a minute. Imagine that you are meeting someone for the first time. You ask them what they do. For the…
I did an interesting experiment last summer. I had started a small study group made up of all kinds of people in the marketing field. There were around twelve of us. We had met roughly four times. At the beginning of each meeting we went around the room and introduced ourselves. At the fourth meeting…
Deepening our connection to others is at the heart of building the best business relationships. I keep wondering why more people aren’t honing these skills.
The Deeper Level of Connection – Part 2 I have adopted generosity as a tool. I find it most useful – not only for my clients, friends, prospects and others, but for myself; as a tool for growth. Generosity starts with a conscious acceptance of an attitude. It acknowledges the fact that everyone has worth…
Have you ever heard other business owners say they never get referrals? What they are usually referring to is an association event they have attended, a group they belong to, a person they met, etc. I met just such a person recently at a party. He told me that he couldn’t seem to get anyone…
Are you always: First called ● First Hired ● First Referred ? Do you know how to: Make clear distinctions between your company and your most ambitious competitors? Create market awareness with memorable messages? Define and articulate your value in the marketplace to launch immediate action? Are you ready to stop being the “best kept…