Creating an aha for someone is mostly about connecting the dots on a subject that they don’t completely understand. However, before you can connect those dots, you may have to engage their interest. This is a bit trickier. Why because many people choose to skip this step and move right into telling. This creates the…
I went to a social networking event last night. There were very bright, talented people there. It wasn’t too crowded, the food was good. Apparently, many of them had alot to say. But I found myself feeling a bit flat. I wasn’t having the conversations I had hoped for. It’s possible I was tired, I’d…
Not doing what you said you would do, not answering an email, not returning a phone call promptly…. the list goes on and on. We get our “stuff” together but don’t follow us with our actions. The trick is to START. It can be one new habit at a time but for heaven’s sake start!…
Do you know? Why people buy you? There is something that you provide better than anyone else. Do you know what it is? There have been many studies about the subject – thousands, in fact. These studies are usually made on big, public companies because there is more information about them, they have survived all…
There is usually time. That is, if you are spending time noticing what is changing.
Learning how to think differently isn’t really so hard. The first requirement is to become a good observer of what is. Where innovative thinking occurs is when you get so knowledgeable about a subject that you start to notice what’s missing. What’s missing can be the keys to differentiation, new products, new services or just…
A national leadership consultant noted that: The Journal of Psychological Type examined successful and failing business relationships, and reported that 44% of business relationships fail for “soft” personal communications issues, a lack of trust, empathy and understanding. Only 10% of business relationship derailment is actually due to technical ability and problems. There is not a…
The Challenge: Firm lost a partner and had to change their website quickly. They were given a template that was hard to read and was unattractive. The header stretched to fit the frame which made it look like it was done by an amateur. In addition, when the logo was clicked it took the viewer…
Big Shoes Marketing & Bondepus Graphic Design The Challenge: Client had fired their marketing company halfway through the job. They were unhappy that they had no plan and they didn’t like the look of the site or the writing. Additionally, their marketing company never developed any other tools to leverage the power of the site.…
So many people view their website as an opportunity to spill all their beans about who they are and what they do. If you want to know how well this works close your eyes for a minute. Imagine that you are meeting someone for the first time. You ask them what they do. For the…