Who Is Eating Your Lunch? I was reviewing competitor websites for a client last week. This is a widespread practice in the marketing arena, but not something most businesses do. Do you check out your competitors from time to time? Are those crickets I hear? First, you have to know who your competitors are. It’s…
“Our belief is that our Brand, our Culture, and our Pipeline are the only competitive advantages that we will have in the long run. Everything else can and will eventually be copied.”
Tony Tsieh, CEO, Zappos
It’s Hard to Know Where to Start
It’s common to take the typical marketing routes that others may recommend. But it might be more fun and productive in the long run to first start with the things you do well. We all thrive when we experience more happiness doing the things that light us up. This makes sense to me. Does it make sense to you too?