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Big Shoes Marketing
Branding, Marketing Plans & Execution for Small Business
Big Shoes Marketing
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  • Home
  • Services
    • Marketing Strategy and Plan
    • Branding
    • Crafting Connections
    • Profitability Growth
  • About Us
    • Bio
    • What Clients Say
    • Client List
  • The Owner’s Manual
  • Contact

The First Requirement for Innovative Thinking

Latest NewsBy Dale PowerLeave a comment

Learning how to think differently isn’t really so hard. The first requirement is to become a good observer of what is. Where innovative thinking occurs is when you get so knowledgeable about a subject that you start to notice what’s missing. What’s missing can be the keys to differentiation, new products, new services or just…

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The Power of Connection – A Series

Latest NewsBy Dale Power7 Comments

Have you ever heard other business owners say they never get referrals? What they are usually referring to is an association event they have attended, a group they belong to, a person they met, etc. I met just such a person recently at a party. He told me that he couldn’t seem to get anyone…

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Creating a Unique Experience for Your Customer

Latest NewsBy Dale PowerLeave a comment

Why would you want to create a unique experience for your customer? It’s probably the most inexpensive and yet most powerful way to create a positive, lasting impression. Here’s an example: Take two airlines: US Airways and Southwest. I’m using these because everyone knows who they are and probably has experienced a ride on at…

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Big Shoes Marketing • P.O. Box 651, Paoli, PA 19301 • 610-585-6567

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