Quote: “If people feel like they matter and you can create that element for people, then they begin to feel like they matter to each other, they don’t just matter to the business but they matter to each other and so it sort of becomes a pay it forward.” Julie Rice, Founder, Soul Cycle
The Big Idea: use the ancient laws of hospitality both internally, for your organization and externally, for your clients to produce results that will build a story worth telling and spread it like wildfire.
Three Ways to Apply this Concept:
- Become memorable through the service you offer – identify the thing that your best customers hate most and develop a positive response that they will tell others about
- Tell a story worth repeating – don’t just show a picture, curate the story in as few words as possible while capturing the essence and value, and finally complete it with the challenge, the solution and the result. This can be applied to website and all social media
- Make someone’s day – not just your customers or potential customers but everyone with whom you work. Take 15 minutes and identify something that will surprise and delight the different groups of people with whom you interact, then sprinkle these actions throughout the week. You’ll be surprised by the joy you create and the stories people will tell about it.
Podcast worth listening to: Tim Ferris’s interview with Julie Rice, founder of Soul Cycle, found on Tim Ferris’s podcast on www.timferris.com/podcast
For more real life examples of businesses using this tactic, revisit our blog over the next few weeks or see us on Facebook at Big Shoes Marketing
Take advantage of our Make My Day offer: A one hour conversation will yield you 3 strategies to get you started in creating the stories that you want the world to know. Offer ends 7.10.19
For more information call or email: Dale Power: firstname.lastname@example.org
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