We’re getting spoiled by technology and lured by the efficiencies it offers us. Even worse, we are lulled into thinking that we can omit some of the traditional ways we communicated with customers before our lives became so busy.
I’m sure I’m preaching to the choir here, but just in case I’m not, I thought it might be good to have a little discussion about what you can let go of and what you shouldn’t use as a shortcut.
- So many owners are using services to measure customer satisfaction. There is nothing wrong with that since it’s good to keep an eye on the metrics of your services and marketing. But how often do you pick up the phone and call your customers or take them out for breakfast to ask them some questions that will give you more insight on who they are and what they want? What don’t they understand about what you offer . What insight can they offer about the quality of your work or your customer communication?
If you are using marketing strategies, which ones are piquing their imaginations? What are they remembering?
When you leave these meetings, take a few minutes to jot down what you learned. If you don’t the important learning may be hard to retrieve from a busy day.
2. Create a few great questions that will show how much you care and then ask a good strong sample of clients. It’s an audit on your business and it will return information beyond expectation.
3.Identify your three most loyal clients and talk to them about what creates that loyalty.
4.Instead of email, write handwritten notes to say thank you. Be creative in your words and metaphors. Handwritten notes never go out of style.