branding

“Our belief is that our Brand, our Culture, and our Pipeline are the only competitive advantages that we will have in the long run. Everything else can and will eventually be copied.”

Tony Tsieh, CEO, Zappos

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So, the question is: how can you create surprise and delight in such a way that your clients tell everyone about you?

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When people buy, many elements have to be in place. The experience you create encompasses the ways we are drawn to someone or something. We may like it, trust it or maybe it makes us feel like we will be better for using it. It tags our emotions and creates positive memories as well.

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Do you know how you show up as that brand? I’m guessing that maybe you didn’t give that as much thought.

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Do You Know?

by Dale

        Do you know?  Why people buy you? There is something that you provide better than anyone else. Do you know what it is? There have been many studies about the subject – thousands, in fact. These studies are usually made on big, public companies because there is more information about them, […]

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