thought leadership

Have you ever heard other business owners say they never get referrals? What they are usually referring to is an association event they have attended, a group they belong to, a person they met, etc. I met just such a person recently at a party. He told me that he couldn’t seem to get anyone […]

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Peter Shankman (www.shankman.com) has become a prominent thought leader in the world of PR. He has done this by looking at his audience and identifying what they need. In his early days, he got a call from a unique yarn shop located outside the city on Long Island. They has amazing yarns that were difficult […]

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