Many business owners , like their furry pets get riveted by squirrels.
Not real squirrels actually, but those little things that come along promising that if you buy this product or that software, all your marketing problems will evaporate. Like squirrels, they divert your attention and get you off track – fast.
When you complete a meeting, do you ask your clients how you can support their learning?
Do you make notes on the common points of confusion?
So many people view their website as an opportunity to spill all their beans about who they are and what they do. If you want to know how well this works close your eyes for a minute. Imagine that you are meeting someone for the first time. You ask them what they do. For the […]