Branding

Branding IS your identity.

Company branding encompasses your values, the attributes for which you wish to be perceived and your differentiation. Don’t make the mistake of thinking it’s only a logo or that the graphics aren’t important.

Company branding is the deep dive into expressing who you are to the customers you most want to target. The branding process is essential IF you want to stand out from a sea of competitors.

Isn’t it time to try on Bigger Shoes?

“Dale is a brand strategist extraordinaire for branding and creating a positive presence in the marketplace. As I refocused my consulting practice this year, she worked with me on many aspects from a new website to a marketing plan and everything needed along the way. Dale came up with numerous creative ideas that worked and pushed me to think about those things to which I was resistant.”

Suzanne Kaplan, President, Talent Balance