Profitability, from a marketing standpoint is created through a deep understanding of your customer needs and how to meet them in ways that make you stand apart. The tools are different for every business. The magic is in knowing which ones to employ. One size never fits all.
The three multipliers we use in everything we do are:
- Clarity– is the message clear and does it resonate with the target?
- Consistency– Your brand definitions used in multiple ways to express who you are.
- Congruence– This refers to how you stand behind who you say you are – people will believe you until you prove them wrong.