Develop a captivating brand story with Big Shoes Marketing!
Why are stories so much more interesting than facts and why do they stick in our memories?
My own theory is that stories are our first introduction to learning and if well-told, can ignite our interest and hold it.
Stories insert what I call memory hooks into our brains, leaving behind salient facts tied to emotions that are of course the basis of all purchasing.
Most companies never even think to create their own compelling story, let alone teach the points of it to each employee. The ones that do find that their workforce gets more deeply engaged making the experience joyful as they spread the word far and wide.
So, are you ready to find out how to create your company or brand story?