“Our belief is that our Brand, our Culture, and our Pipeline are the only competitive advantages that we will have in the long run. Everything else can and will eventually be copied.”
Tony Tsieh, CEO, Zappos
A wonderful tool that is hardly ever thought of and infinitely more effective are brainstorms. There are many industries being interrupted by new technologies or habit changes of users. A good example is marketing itself. What used to work isn’t working so well anymore. But is everything going electronic – I personally doubt it. It…