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What Are You Really Selling?

Marketing Messages, Sales drivers, Uncategorized, What are you sellingBy Dale Power

What Are You Really Selling? You may think you know and the answer may surprise you. What!?!**? What is obvious may not be your buyer’s primary driver. Here’s an example: Look at the photo of the treehouse. What is this company selling? You might say design, architecture, engineering, site selection, etc. – right? All of…

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