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I believe it’s important to identify and understand my target customers
Our messaging needs to reflect our customers’ point of view
I can name the key elements of our brand and our options for expressing them
We always create a map of our customer’s journey
We engage our team/s to creatively express our brand
We know how to identify our most powerful opportunities
We understand the roles of social media, email marketing, websites, etc.
We always use a marketing plan to track and measure our activity