Firm lost a partner and had to change their website quickly. They were given a template that was hard to read and was unattractive. The header stretched to fit the frame which made it look like it was done by an amateur. In addition, when the logo was clicked it took the viewer to a completely different company in another state!
It was a good time to freshen their logo. We added a touch of color to give some life to their business cards, stationery and liven up web pages. It was previously a medium grey. We wanted to give them a boost of color that kept their look professional but had more life to it.
BTGF’s strongest attribute is the way they work with their clients strategically to navigate their business challenges. We wanted to connect that strength to a visual that was congruent with the value they provide. We added keywords and phrases. We made navigating the site as easy as possible added helpful resources. We post on the blog weekly. We refer to the resources the blog frequently as well as inviting guest clients to write for them.
Our next step is to announce their new site with a card that is printed and envelope size. It will have a call to action that drives them to the site. Following that will be changes in their Linkedin profiles and regular posts to different communities on Linkedin.