Where to Go After the “Oh!” or How to Use More Interesting Words to Imprint the Memory of You

by Dale

ohOverheard conversation: “What do you do?”

Respondent: ” I’m an accountant.”

Person who asked the question: “Oh.”

This is a great example of how not to get attention, but more interesting to take a look at why it failed.

First of all it failed on both sides. The person asking the question could have asked a more interesting question like: “How do you bring your passion to your work?”

When we respond to a typical question, we are so tempted to give a typical response like the one that was given.

The trouble with that is that there’s nowhere to go after the “oh.”

What would a better response be? Maybe something like this:” I’m the reality check to businesses that shows them where they are and how they can get to where  they want to be financially. I work with them on the things that will make their businesses grow like: finding investors, making sure they are taking every tax advantage, getting their reporting right – all the stuff that no one talks about but  are the things that are essential to know.”

I might even make it shorter. ” I am a traveling reality check for businesses.” That will cause a question from the other person.

You want to create a conversation but developing curiosity.

Use different words and different descriptors. This will make you stand out.

I called my business Big Shoes because it describes the clients I like to work with- entrepreneurs stepping into their Big Shoes ( everyone gets that) and because it is a reminder to me to do that too.

Someone once asked me why I didn’t name my business Power Marketing. Easy response – it was too boring and not in the least memorable.

After you leave a meeting, the only thing that is left to remind someone of you is the impression you made. Using different words can carve out something that hooks onto that memory and stays.



Leave a Comment

Previous post:

Next post: