marketing

People like me are always urging you to differentiate from your competition. So, why is it so hard to do?

I think it starts with a belief learned early in life -the one that we have learned over time – it feels safer to go with the group- don’t rock the boat. Look at any field and you will see pack mentality in the way companies in any vertical express themselves. It’s safe AND it’s boring. Worse, when everyone looks the same and too safe no one remembers anything.

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I did an interesting experiment last summer. I had started a small study group made up of all kinds of people in the marketing field. There were around twelve of us. We had met roughly four times. At the beginning of each meeting we went around the room and introduced ourselves. At the fourth meeting […]

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Deepening our connection to others is at the heart of building the best business relationships. I keep wondering why more people aren’t honing these skills.

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