elevator speech

When we respond to a typical question, we are so tempted to give a typical response like the one that was given.

The trouble with that is that there’s nowhere to go after the “oh.”

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I did an interesting experiment last summer. I had started a small study group made up of all kinds of people in the marketing field. There were around twelve of us. We had met roughly four times. At the beginning of each meeting we went around the room and introduced ourselves. At the fourth meeting […]

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