creative marketing ideas

So often we don’t think of inspiration as a tangible gift.  But ponder this – Think of a time when you were up against something that was really challenging.  Something that strained all of your resources – interior and exterior.  Did you have someone encouraging you? Was there someone there cheering you on, acting as […]

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Most people don’t think about intentionally designing an experience for their clients – but it’s a game changer.

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Why would you want to create a unique experience for your customer? It’s probably the most inexpensive and yet most powerful way to create a positive, lasting impression. Here’s an example: Take two airlines: US Airways and Southwest. I’m using these because everyone knows who they are and probably has experienced a ride on at […]

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Tony Hsieh isn’t just an author of a best selling book or CEO of one of the fastest growing companies in America. He is a brilliant marketer. One of the most important tools for his book was using the book to raise the awareness of his company. Look at some of the ways he did […]

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