baby boomers

So many people view their website as an opportunity to spill all their beans about who they are and what they do. If you want to know how well this works close your eyes for a minute. Imagine that you are meeting someone for the first time. You ask them what they do. For the […]


I did an interesting experiment last summer. I had started a small study group made up of all kinds of people in the marketing field. There were around twelve of us. We had met roughly four times. At the beginning of each meeting we went around the room and introduced ourselves. At the fourth meeting […]