One of my clients asked a competitor what they gave clients as a thank you for using their services. He replied that they knew a woodworker who made a beautiful, carved cutting board with their company’s name and logo on it. He told my client: “they just love it.”
Really? Well, maybe they do, but maybe they were just being polite too.
In any case the question is will they tell anyone about a branded cutting board?
You know the answer.
So, the question is: how can you create surprise and delight in such a way that your clients tell everyone about you?
Here are some of the key ingredients:
- It totally unexpected
- It causes delight
- It aligns with their values or interests
- It is unusual and will cause enough excitement for them to want to tell others
Have you ever experienced this? If so, share your story!