Can you answer the following questions?
- Who are your three top competitors and what are they doing that differentiates them from your company?
- What is your differentiation?
- Who is your target audience?
These are just some of the questions we start with to discover the best strategic opportunities for you. Many companies work without a marketing plan, but this is a good way to miss the many opportunities that pop up when you aren’t looking. And, if you aren’t measuring what you are doing, it’s hard to know what kind of success you may be able to achieve.
Having a good roadmap or plan gives everyone the confidence to understand where you are at any point. Once the plan is made, we turn to executing it with as much precision as possible.
You plan every trip you go on with some detail, why not plan your marketing the same way?