You probably already know this but I don’t like making assumptions.
Many people think that their marketing includes all the branding and collateral, but that’s where it ends.
Do you know how you show up as that brand? I’m guessing that maybe you didn’t give that as much thought.
The other day, I ran into a fellow I had taken training from several years ago. He is skilled in delivering the training and is a lively presenter, always keeping everyone in the room on their toes.
After I finished the training I had called his office asking for a meeting so I could find a way to refer them business. Even though I had spent thousands of dollars on the training, I didn’t qualify for a return phone call. I tried making an appointment several times with his secretary and never received a return call.
Funny how things come around. I ran into him the other day and he was interested in getting together. I met with him (who needs to burn bridges?) and told him that I had referred their company to many people. He started to try to teach me how to refer. I told him that I did know how and would have given more direct referrals but in the past he didn’t seem that interested in talking to me.
You are your brand. You better know what you stand for.
How do you want to be perceived? Is it more important to live out the image of yourself in your head or is more in your interest to live who you say you are? Moot question- right?
Even when things are going better than you could ever imagine, it is still important to listen, be kind, acknowledge others, and even if you aren’t interested in going further leave someone feeling inspired, worthy, and glad for knowing you. You never know.
I have always loved the quote: “People will seldom remember what you said, but they will always remember HOW you made them feel.” I don’t know who said it but it might be the most important thing to remember when it comes to walking your talk, not to mention living your brand.
Be your word. Be who you say you are. Value others, leave them inspired.