Exploding a Brand

3 Easy Ways to Break Your Brand

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Brainstorms- Another Tool for the Marketing Toolbox

A wonderful tool that is hardly ever thought of and infinitely more effective  are brainstorms.  There are many industries being interrupted by new technologies or habit changes of users. A good example is marketing itself. What used to work isn’t working so well anymore. But is everything going electronic – I personally doubt it. It [...]

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The Gift of Inspiration

So often we don’t think of inspiration as a tangible gift.  But ponder this – Think of a time when you were up against something that was really challenging.  Something that strained all of your resources – interior and exterior.  Did you have someone encouraging you? Was there someone there cheering you on, acting as [...]

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What Not to Say

I’ve been speaking lately on what to say – or how to craft a message that is powerful and memorable. After seeing blog posts of several of the people who attended my talks as well as hearing their introductions, I’m beginning to think I should be speaking on What Not to Say! A marketing take [...]

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The Most Powerful Tool that Almost No One Uses

If you decide to go to Italy (my favorite country to visit), you choose a date, make reservations for the plane, your hotel, car, and any special tickets you might need. You make sure your passport is in order, check out your clothes, etc. etc. So, how ironic is it that we spend more time [...]

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