Many business owners , like their furry pets get riveted by squirrels.

Not real squirrels actually, but those little things that come along promising that if you buy this product or that software, all your marketing problems will evaporate. Like squirrels, they divert your attention and get you off track – fast.

This strategy is about as successful as a dog who sees a squirrel and decides to chase it. Squirrels look attainable but they’re much faster and have a way of disappearing in a flash.

Ask yourself what are the squirrels that take you off course? They are usually the things that promise something you don’t want to do.

You really only need two to three good solid actions that can be repeated consistently to make a difference to your marketing. The squirrels represent all the people, products and services that promise to make it easy – it never turns out to be, does it?

This is my dog Maggie. Her favorite thing to do is ride in my car with her head sticking through the sunroof. She can run like the wind already but this must make her feel like she is flying. Notice there are no squirrels around – or none that she can see. She’s too busy enjoying the ride.

How do you know what actions to choose?

Our next post will show you how.








May you live each moment with

a spark of madness,

a wink of mischief,

and hiccups of hilarity.

May you forge and strengthen your connections

with cups of compassion,

and jeraboams of celebration,

living into each moment as you would wish to be treated.

And may you be open to notice and share the gifts

you bring to the world,

as you share the love that surrounds you at every given moment.

I send you blessings for opportunity and happiness for the coming year.



Growth: from $1.6M – $1B in 9 Years

“Our belief is that our Brand, our Culture, and our Pipeline are the only competitive advantages that we will have in the long run. Everything else can and will eventually be copied.”

Tony Tsieh, CEO, Zappos

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Head in the Sand …Again!

one specific failing of mine: getting busy and letting my pipeline slip away.

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Push v Pull: Creating a memory of your service that your clients not only value, but talk about

So, the question is: how can you create surprise and delight in such a way that your clients tell everyone about you?

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