When people buy, many elements have to be in place. The experience you create encompasses the ways we are drawn to someone or something. We may like it, trust it or maybe it makes us feel like we will be better for using it. It tags our emotions and creates positive memories as well.
When we respond to a typical question, we are so tempted to give a typical response like the one that was given.
The trouble with that is that there’s nowhere to go after the “oh.”
Do you know how you show up as that brand? I’m guessing that maybe you didn’t give that as much thought.
The beginning of creating propulsion is a vague feeling of discomfort – a little like having a small pebble in your shoe.
My husband is starting to paint – pictures that is.. He’s actually pretty good for a beginner but he said to me the other day:” I can’t wait till I finish and I’m having trouble finishing because I might make a mistake.” Did I mention he’s an engineer and a perfectionist? This conversation reminded me…
Not doing what you said you would do, not answering an email, not returning a phone call promptly…. the list goes on and on. We get our “stuff” together but don’t follow us with our actions. The trick is to START. It can be one new habit at a time but for heaven’s sake start!…
There is usually time. That is, if you are spending time noticing what is changing.
Learning how to think differently isn’t really so hard. The first requirement is to become a good observer of what is. Where innovative thinking occurs is when you get so knowledgeable about a subject that you start to notice what’s missing. What’s missing can be the keys to differentiation, new products, new services or just…
So many people view their website as an opportunity to spill all their beans about who they are and what they do. If you want to know how well this works close your eyes for a minute. Imagine that you are meeting someone for the first time. You ask them what they do. For the…
I did an interesting experiment last summer. I had started a small study group made up of all kinds of people in the marketing field. There were around twelve of us. We had met roughly four times. At the beginning of each meeting we went around the room and introduced ourselves. At the fourth meeting…