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Many business owners , like their furry pets get riveted by squirrels.

Not real squirrels actually, but those little things that come along promising that if you buy this product or that software, all your marketing problems will evaporate. Like squirrels, they divert your attention and get you off track – fast.

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A Wish for Your Brilliant New Year

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“Our belief is that our Brand, our Culture, and our Pipeline are the only competitive advantages that we will have in the long run. Everything else can and will eventually be copied.”

Tony Tsieh, CEO, Zappos

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one specific failing of mine: getting busy and letting my pipeline slip away.

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It’s Hard to Know Where to Start

It’s common to take the typical marketing routes that others may recommend. But it might be more fun and productive in the long run to first start with the things you do well. We all thrive when we experience more happiness doing the things that light us up. This makes sense to me. Does it make sense to you too?

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