Great Reads

Most people don’t think about intentionally designing an experience for their clients – but it’s a game changer.

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Tony Hsieh isn’t just an author of a best selling book or CEO of one of the fastest growing companies in America. He is a brilliant marketer. One of the most important tools for his book was using the book to raise the awareness of his company. Look at some of the ways he did […]


When a customer receives flowers as a sign of appreciation how many people do you think they will tell? Probably not just one and maybe as many as a couple hundred because that kind of thing generates word of mouth.