Before you build your brand, you must be able to answer these questions in a thoughtful way.
- What attributes, products, or services define your organization?
- What message do you wish to convey to your customers?
- What is your unique market position?
There are many more parts of building a brand, but it’s more common than not that many businesses do not know where to start when it comes to their marketing.
A brand is basically a memory hook that you create that lets your prospective client know who you are and what you stand for. It gives you and them clarity and when used with consistency and congruence, becomes a powerful tool.