Branding IS your identity. It encompasses your values, the attributes for which you wish to be perceived and your differentiation. Don’t make the mistake of thinking it’s only a logo or that the graphics aren’t important.
Branding is the deep dive into expressing who you are to the customers you most want to target. The branding process is essential IF you want to stand out from a sea of competitors.
Isn’t it time to try on Bigger Shoes?